I’ll never forget the day as a creative director at a major north american agency, a job candidate presented his portfolio with a piece of my work in it. I prodded with questions like: “when did you do that piece?”, … Continue reading

Strange to think that all that pent up creativity could spill out in one single day or a few hours for that matter. But that’s what we expect and so we should at three million a pop, plus production costs. … Continue reading

Over my career I’ve worked for a number of Creative Directors from wild to mild. Some I thought needed professional help others lead by example. In any case, new research suggests that people who get mad get more creative. In … Continue reading

THERE are plenty of studies which show that dogs act as social catalysts, helping their owners forge intimate, long-term relationships with other people. But does that apply in the workplace? Christopher Honts and his colleagues at Central Michigan University in … Continue reading

I’ve been in the advertising business for a long time. Heck, long enough to remember the Mad Men era. I was just a kid in the creative department but the suits were the focus of the agency. They wore the … Continue reading

Long a focus for many agencies and clients alike the dreaded Brainstorming has quite the folklore attached. Firstly, many feel the brainstorming is a way to harness the creative horsepower of an organization and focus it on a problem or … Continue reading

There has been no question that the Wieden Kennedy guys are a bunch of very smart cookies. Their offices echo creativity from the totem to the floors. To me, the only thing really surprising about their Old Spice campaign is … Continue reading