I’ll never forget the day as a creative director at a major north american agency, a job candidate presented his portfolio with a piece of my work in it. I prodded with questions like: “when did you do that piece?”, … Continue reading
Strange to think that all that pent up creativity could spill out in one single day or a few hours for that matter. But that’s what we expect and so we should at three million a pop, plus production costs. … Continue reading
Over my career I’ve worked for a number of Creative Directors from wild to mild. Some I thought needed professional help others lead by example. In any case, new research suggests that people who get mad get more creative. In … Continue reading
THERE are plenty of studies which show that dogs act as social catalysts, helping their owners forge intimate, long-term relationships with other people. But does that apply in the workplace? Christopher Honts and his colleagues at Central Michigan University in … Continue reading
I’ve been in the advertising business for a long time. Heck, long enough to remember the Mad Men era. I was just a kid in the creative department but the suits were the focus of the agency. They wore the … Continue reading
Creative Thinking
We can help you develop powerful thinking. That means better ideas. More results.
Making A Pitch? Let Me Help From The Start.
Many of my clients are ad agencies who from time to time require a jolt of outside creative thinking. This is especially important when pitching new business. I’ll coach you from the brief through the strategic and creative development process right through to the execution. I’ll coach your pirch team before and debrief them after. In short…win or not. You will be a winner!
I may live in Toronto, ON Canada…but my mind is available world-wide.
I am also available for on-line coaching or as a go-to creative resource. I’ve helped many agencies understand how to use their creative department as a new business generator. Does your Creative Department pull it’s weight? Pitching new business and need a quick opinion: are you on strategy? have you missed the obvious? I offer on-line consultations. You get Big Agency Advice, at a cost you can afford.
