As a freelance Creative Director, I get to see my share of creative solutions. Over the past few years I have noticed that the single most important component to great creative is Courage. At many agencies I have encountered the … Continue reading
As a freelance Creative Director, I get to see my share of creative solutions. Over the past few years I have noticed that the single most important component to great creative is Courage. At many agencies I have encountered the … Continue reading
Over the years I’ve done a good deal of work with the folks at Americanadagencies.com. Run by former ad agency executives, these guys figured out long ago that clients like to “shop” advertising agencies. Their simple site allows the viewer … Continue reading
Ad agencies can use a simple method to make sure that everyone in the enterprise understands how they can contribute to the agency’s growth. I know, you’ll think it is just too good to be true, but once I introduced … Continue reading
